Whatever business you are in, it always pays to look professional.
That is why, when you are choosing signage solutions, you want to choose the best. Making use of leading technologies we at CSV audiovisual can supply and install impactful signage solutions that bring innovation to your business.
The latest generation of Digital Signage Solutions offer best in class picture performance, while focusing on convenience for integrators and total cost of ownership for end users. With this broad range of professional displays, by Panasonic, LG, Samsung and Philips, we are dedicated to meet the highest quality standards and operational excellence.
Digital Signage Systems that are optimised to meet each of your customer’s needs, including transmission of information, entertainment, advertisement and promotion, shop information, restaurant menus, large indoor/outdoor screens, spatial exhibitions, education, and so on.
We can provide and install the latest in Digital Signage in varying sizes and formats.
While digital signage systems may look like regular consumer televisions, they are far more sophisticated and consist of several components.
Specifically, this is what you’ll find in a digital signage package:
The digital display
The media player
The content management system or CMS
The content itself.
Our Digital Signage Team is flexible, offering varying approaches to mixing and matching components for the best results.
For example, a digital display may be a single display panel or it may be a video wall that spans from floor to ceiling. Mounting locations may also vary.
Here’s a closer look at each piece of the digital signage puzzle.
The Digital Display.
The display is what everyone will see, so reliability and durability are important considerations. That’s why we always recommend clients opt for commercial displays.
Commercial displays are built with parts designed to take on continuous wear, like larger heat sinks, so they can operate around the clock without risk of damage. No matter what, the display chosen needs to exceed the hourly use needs of the application. Will the signage play during business hours or 24/7?
Commercial displays also can be oriented vertically, giving AV integrators additional display design options. Some commercial displays are much brighter than their consumer counterparts, which is critical for exterior systems.
In a digital signage system, the display can take on many forms, with a variety of screen sizes and technologies available.
Samsung, for instance, manufactures a line of exterior displays built into rugged housing. Planar builds interactive LED walls, along with a line of standard digital displays.
Christi Digital’s microtile displays can be arranged in any shape, including curves and angles.
As there is no limit to how digital signage technology can be used, this allows users to unleash their creativity.
Content is what makes digital signage worth it. If you have visually impactful content, there’s no better way to show it off than with an eye-catching video wall. However, there are plenty of easy content options available that don’t require an artist to display.
One popular content option is to use the displays to show off social media feeds, RSS feeds, weather, traffic, sports scores, wayfinding, or headlines. Your branded content can also be arranged easily into layout templates, so you can get a visually compelling look with minimal effort. Users can also share the responsibility of content creation, assigning a region of the content image to a person or department. (Example: cafeteria menu)
Content is where companies, healthcare organisations, educational institutions and venues can express their creativity – the more media you have to work with, the better.
Is Digital Signage Effective?
There is plenty of evidence to support the effectiveness of digital signage. According to SalonSense Media, 70 percent of Americans are exposed to digital signs every year, and of that group, 52 percent can recall a specific advertisement they’ve seen with the technology.
Another industry study tracked “impressions,” or the number of times the digital signage was able to attract someone’s attention (the study used video analytics).
That study found that digital signage was able to maintain a high number of impressions long after it was installed. When compared to static signage, digital versions were able to grab attention long after the static sign was no longer able to do so.